YouTube Analytics Dimensions And Mitrics Research

Dimensions

Group	Core Dim?	Dimension	Data Type	Example	Test URL
Resources	X	video	STRING	NO_FORMAT KHqrLhJPdtE	Test
		playlist	STRING	NO_FORMAT	Test
	X	channel	STRING	NO_FORMAT	???
		group (filter only)
Time periods	X	day	STRING	YYYY-MM-DD 2016-05-03	Test
	X	7DayTotals	STRING	YYYY-MM-DD 2014-01-01	Test
	X	30DayTotals	STRING	YYYY-MM-DD 2014-01-01	Test
	X	month	STRING	YYYY-MM 2016-05	Test
Geographic areas	X	country	STRING	2-letter ISO-3166-1 code US	Test
		province [use country==US in filter]	STRING	ISO 3166-2 code US-ZZ	Test
		continent (filter only)
		subContinent (filter only)
Playback locations		insightPlaybackLocationType	STRING	Possible Value: BROWSE CHANNEL EMBEDDED EXTERNAL_APP MOBILE SEARCH WATCH YT_OTHER WATCH	Test
Playback locations		insightPlaybackLocationDetail [use insightPlaybackLocationType ==EMBEDDED in filter]	STRING		Test
Playback details		liveOrOnDemand	STRING	Possible Value: LIVE ON_DEMAND ON_DEMAND	Test
		subscribedStatus	STRING	Possible Value: SUBSCRIBED UNSUBSCRIBED	Test?
		youtubeProduct	STRING	Possible Values: CORE GAMING KIDS UNKNOWN CORE	Test
Traffic sources		insightTrafficSourceType	STRING	Possible Values: ADVERTISING ANNOTATION CAMPAIGN_CARD END_SCREEN EXT_URL NO_LINK_EMBEDDED NO_LINK_OTHER NOTIFICATION PLAYLIST PROMOTED RELATED_VIDEO SUBSCRIBER YT_CHANNEL YT_OTHER_PAGE YT_PLAYLIST_PAGE YT_SEARCH YT_CHANNEL	Test
Traffic sources		insightTrafficSourceDetail [use insightTrafficSourceType in filter]	STRING	NO_FORMAT UC-OpYDuNCwCt-AIHC6xNYdw	Test
Devices		deviceType	STRING	Possible Values: DESKTOP GAME_CONSOLE MOBILE TABLET TV UNKNOWN_PLATFORM DESKTOP	Test
Devices		operatingSystem	STRING	Possible Values: ANDROID BADA BLACKBERRY CHROMECAST DOCOMO FIREFOX HIPTOP IOS LINUX MACINTOSH MEEGO NINTENDO_3DS OTHER PLAYSTATION PLAYSTATION_VITA REALMEDIA SMART_TV SYMBIAN TIZEN WEBOS WII WINDOWS WINDOWS_MOBILE XBOX WINDOWS	Test
Demographics	X	ageGroup [use specific metric]	STRING	Possible Values: age13-17 age18-24 age25-34 age35-44 age45-54 age55-64 age65-	Test
Demographics	X	gender [use specific metric]	STRING	Possible Values: female male	Test
Engagement and content sharing	X	sharingService	STRING	Possible Values: AMEBA ANDROID_EMAIL ANDROID_MESSENGER ANDROID_MMS BBM BLOGGER COPY_PASTE CYWORLD DIGG DROPBOX EMBED MAIL FACEBOOK FACEBOOK_MESSENGER FACEBOOK_PAGES FOTKA GMAIL GOO GOOGLEPLUS GO_SMS GROUPME HANGOUTS HI5 HTC_MMS INBOX IOS_SYSTEM_ACTIVITY_DIALOG KAKAO_STORY KIK LGE_EMAIL LINE LINKEDIN LIVEJOURNAL MENEAME MIXI MOTOROLA_MESSAGING MYSPACE NAVER NEARBY_SHARE NUJIJ OTHER PINTEREST REDDIT SKYPE SKYBLOG SONY_CONVERSATIONS STUMBLEUPON TELEGRAM TEXT_MESSAGE TUENTI TUMBLR TWITTER UNKNOWN VERIZON_MMS VIBER WECHAT WEIBO WHATS_APP WYKOP YAHOO VKONTAKTE ODNOKLASSNIKI RAKUTEN KAKAO	Test
Audience retention		elapsedVideoTimeRatio [use video in filter]	FLOAT	range from 0.01 to 1.0?	Test
Audience retention		audienceType (filter only)
Ad performance		adType			Test?
Playlists		isCurated (filter only)

Content owner dimensions (only used in content owner reports)

Core Dimension?	Dimension	Data Type	Example	Test URL
	claimedStatus			???
X	uploaderType			???

Metrics

Group	Core Metric?	Metric	Data Type	Example	Test URL
View	X	views	INTEGER	7	Test
		redViews	INTEGER	0	Test
		uniques (deprecated September 27, 2016)
	X	viewerPercentage	FLOAT		Test
Watch time	X	estimatedMinutesWatched	INTEGER	0	Test
		estimatedRedMinutesWatched	INTEGER	0	Test
	X	averageViewDuration	INTEGER	8	Test
		averageViewPercentage	FLOAT	95.16349206349206	Test
Engagement	X	comments	INTEGER	1	Test
	X	likes	INTEGER	1	Test
	X	dislikes	INTEGER	1	Test
	X	shares	INTEGER	1	Test
	X	subscribersGained	INTEGER	0	Test
	X	subscribersLost	INTEGER	0	Test
		videosAddedToPlaylists	INTEGER	0	Test
		videosRemovedFromPlaylists	INTEGER	0	Test
	X	favoritesAdded (deprecated March 31, 2015)
	X	favoritesRemoved (deprecated March 31, 2015)
Playlist		playlistStarts	INTEGER		Test
		viewsPerPlaylistStart	FLOAT		Test
		averageTimeInPlaylist	INTEGER		Test
Annotations		annotationImpressions	INTEGER		Test
		annotationClickableImpressions	INTEGER		Test
		annotationClicks	INTEGER		Test
	X	annotationClickThroughRate	FLOAT		Test
		annotationClosableImpressions	INTEGER		Test
		annotationCloses	INTEGER		Test
	X	annotationCloseRate	FLOAT		Test
Card		cardImpressions	INTEGER		Test
		cardClicks	INTEGER		Test
		cardClickRate	FLOAT		Test
		cardTeaserImpressions	INTEGER		Test
		cardTeaserClicks	INTEGER		Test
		cardTeaserClickRate	FLOAT		Test
Audience retention		audienceWatchRatio	FLOAT		Test
Audience retention		relativeRetentionPerformance	FLOAT		Test
Earnings	X	estimatedRevenue (previously named earnings)			???
		estimatedAdRevenue (previously named adEarnings)			???
		estimatedRedPartnerRevenue (previously named redPartnerRevenue)			???
Ad performance		grossRevenue			???
		cpm (previously named impressionBasedCpm)			???
		adImpressions (previously named impressions)			???
		monetizedPlaybacks			???
		playbackBasedCpm			???

***** ### 参考 [Youtube Analytics Reports](https:///analytics?o=U) [Youtube Analytics Dimensions](https://developers.google.com/youtube/analytics/v1/dimsmets/dims) [Youtube Analytics Metrics](https://developers.google.com/youtube/analytics/v1/dimsmets/mets)